Assignment 4: Communications Plan

The goal of this blog campaign is to help more people in the community learn about Legacy Week and understand why it’s important. Legacy Week is not just a simple event. It’s about culture, memory, and bringing people together. The blog will share stories, give updates, and show how the event connects the community. It will also help build trust by being open and showing real voices. When people feel included, they more likely to care about what’s happening and maybe join in future events too.

The blog will include voices from different people. One person is Linda Brown, who used to work at the Negro Community Centre and now helps plan the event. She knows a lot about the NCC and what it used to be like. Another person is Jason M., a high school student from the area. He is helping out as a volunteer and will also be working during the event. Mr. Carter is a teacher from a local school who is coming as a guest speaker, and will talk about Black history in Montreal. Also we will have Mary Grant, a senior woman from the neighborhood who visited the NCC when she was young. She will talk about how it helped her and her family. We also want to share short comments from other people who join the event like students and parents.

The blog will have five posts. The first one is “What is Legacy Week?” and it explains what the event is, who it’s for, and why it’s important. The second blog is called “Stories from the Old NCC” and it will include memories from older people who went to the centre years ago. The third blog is about the youth volunteers and will be called “Behind the Scenes.” It shows how people like Jason are helping the event happen. The fourth one talks about why Black history matters in Montreal. This post will have a short talk with Mr. Carter. The last blog post comes after the event. It’s a recap and thank-you with photos and quotes from people who were there.

The blog posts will go online between June 6 and June 12. We will post every two or three days so people can keep up. That way, we will be able to share information before, during, and after Legacy Week. This plan helps the blog stay fresh and not boring. All posts will go on the NCC blog page and also on Facebook and other places where the community can see it.

We want to know if people enjoy reading the blog. We will turn on comments for each blog post so readers can write their thoughts or ask questions. There will also be a short question at the end of every post asking “What did you think of this story?” We will look at how many people visit the blog and how many click on each post. If we notice that people like the personal stories most, we can post more like that in the future. The goal is not to be perfect, but to make something real that people enjoy.

This blog campaign will help people feel closer to the event and to the organization. It builds trust by showing real people and true stories. It also makes the organization feel more friendly, not like a big company, but like part of the neighborhood. Showing youth and elders in the same campaign is also important because it brings different generations together. It shows that the NCC is still alive today, not just something from the past. With this blog, people will feel part of something meaningful and personal.

Legacy Week is a time to learn, celebrate and connect. This blog helps make that happen by telling stories in a simple and honest way. It’s for everyone, not just for people already involved, but for anyone who wants to learn or be part of the community. And that’s what makes it special!

Assignment 4: Media Assets

Media Asset #1:
This is a poster for Legacy Week at the Negro Community Centre. It shows the dates, main events, and tells people where to find more information.

Designed by Denys Bachurin using Canva and Pixlr.

Free to use for school, community, or event promotion. Please give credit if shared or printed.

Media Asset #2:

A small black and white photo showing the Negro Community Centre sign on a wall. This simple image connects the Legacy Week event to the real place and its history.

Photo edited by Denys Bachurin using Pixlr.

Free to use for school, community, or event promotion. Please give credit if shared or printed.


Assignment 4: Fact Sheet

Legacy Week – Fact Sheet
“Negro Community Centre” (NCC)

  • Legacy Week will happen from June 6 to June 11, 2025, in Little Burgundy, Montreal.
  • The event is free and open to everyone.
  • It will have 6 days of activities like workshops, talks, art, and music.
  • It starts on Tueday, June 6 with an exhibit showing old photos and stories about the NCC.
  • Each day will have something different, like guest speakers and fun events.
  • On Thursday, there will be a special night where youth tell stories about their families and the community.
  • On the last day, Sunday, June 11, there will be a community meal and live music.
  • Local youth are helping organize the event.
  • The place is wheelchair friendly and has seating and washrooms.
  • You don’t need to sign up, just come and join on the day you like.

Introduction

Welcome to my website! This platform was created as part of my Public Relations course, CMNS 3550 (W25), to share my journey as a student-athlete, leader, and entrepreneur. Through this site, you’ll gain insight into my experiences on and off the basketball court, as well as my growth in leadership and public relations.

As a student at Thompson Rivers University and a basketball player, I’ve had the chance to develop skills in teamwork, communication, and problem-solving. Here, I explore topics such as leadership in sports, personal development, and how digital marketing is shaping entrepreneurship. You’ll also find stories from my life, lessons I’ve learned from coaches and teammates, and reflections on how these experiences have shaped who I am.

Thank you for taking the time to visit my website. I hope you find value in the stories, ideas, and resources.