Communications Plan
Vancouver Whitecaps FC is working to make soccer available to everyone in British Columbia through their Community and Social Programs. The club wants to help young athletes, especially those from low-income families and Indigenous communities. The main message of this program is that soccer is for everyone, and the Whitecaps are using their platform to create positive change. They offer free soccer clinics, mentorship programs, and scholarships to help young players reach their goals.
The main people they want to reach are youth, parents, schools, Indigenous communities, Whitecaps fans, and media. To share their message, the club will use social media, emails, press releases, and blog posts. They will also work with local influencers and athletes to spread awareness. Success will be measured by checking social media engagement, website traffic, participant numbers, feedback from families, and media coverage.
Press Release
FOR IMMEDIATE RELEASE
Vancouver Whitecaps FC Expands CSR Program to Help Youth in BC
Vancouver, BC. March 2025 – Vancouver Whitecaps FC is expanding its Community and Social Programs to help young athletes in British Columbia. The program focuses on giving kids from low-income and Indigenous communities the chance to play soccer by offering free training, mentorship, and scholarships.
“We are honoured to collaborate with our sport partners and create a once-in-a-lifetime soccer experience for these kids.” said Jennifer Scott, VP of Community & Social Impact at Vancouver Whitecaps FC.
The program has already helped over 1,500 children, and the Whitecaps plan to reach even more in the coming year. They are also working with Indigenous organizations to create soccer programs designed for Indigenous youth.
People can support this initiative by attending fundraising matches, donating sports equipment, or volunteering at events.
For more information, visit www.whitecapsfc.com/community or contact Denys Bachurin at bachurindenys@gmail.com.
Blog Post
How Vancouver Whitecaps FC is Helping Kids Through Soccer
Soccer is more than just a game, it can change lives. Vancouver Whitecaps FC is proving this through their Community and Social Programs, which help young athletes in British Columbia. By offering free training, mentorship, and scholarships, the club is making sure more kids get a chance to play, no matter their situation.
One important part of this program is the free soccer clinics. These sessions help kids learn soccer skills while also teaching teamwork, discipline and confidence. Many of these young athletes would not have access to proper training without these clinics. For some, it’s their first time playing on a real soccer field.
The Whitecaps also focus on supporting Indigenous communities. They work with local leaders to bring soccer programs to Indigenous youth. Recently, the club helped organize soccer camps in remote areas. Kids got to train with professional coaches and received soccer gear. These programs are helping more children get involved in the sport.
This initiative is about more than just soccer. Many young players who join these programs become more engaged in school and build important life skills. Parents have shared that their children are more confident and motivated after participating.
Whitecaps FC encourages fans and community members to get involved. People can help by attending fundraising matches, donating soccer equipment, or volunteering at events.
To learn more or support this initiative, visit www.whitecapsfc.com/community today!
