Assignment 4: Communications Plan

The goal of this blog campaign is to help more people in the community learn about Legacy Week and understand why it’s important. Legacy Week is not just a simple event. It’s about culture, memory, and bringing people together. The blog will share stories, give updates, and show how the event connects the community. It will also help build trust by being open and showing real voices. When people feel included, they more likely to care about what’s happening and maybe join in future events too.

The blog will include voices from different people. One person is Linda Brown, who used to work at the Negro Community Centre and now helps plan the event. She knows a lot about the NCC and what it used to be like. Another person is Jason M., a high school student from the area. He is helping out as a volunteer and will also be working during the event. Mr. Carter is a teacher from a local school who is coming as a guest speaker, and will talk about Black history in Montreal. Also we will have Mary Grant, a senior woman from the neighborhood who visited the NCC when she was young. She will talk about how it helped her and her family. We also want to share short comments from other people who join the event like students and parents.

The blog will have five posts. The first one is “What is Legacy Week?” and it explains what the event is, who it’s for, and why it’s important. The second blog is called “Stories from the Old NCC” and it will include memories from older people who went to the centre years ago. The third blog is about the youth volunteers and will be called “Behind the Scenes.” It shows how people like Jason are helping the event happen. The fourth one talks about why Black history matters in Montreal. This post will have a short talk with Mr. Carter. The last blog post comes after the event. It’s a recap and thank-you with photos and quotes from people who were there.

The blog posts will go online between June 6 and June 12. We will post every two or three days so people can keep up. That way, we will be able to share information before, during, and after Legacy Week. This plan helps the blog stay fresh and not boring. All posts will go on the NCC blog page and also on Facebook and other places where the community can see it.

We want to know if people enjoy reading the blog. We will turn on comments for each blog post so readers can write their thoughts or ask questions. There will also be a short question at the end of every post asking “What did you think of this story?” We will look at how many people visit the blog and how many click on each post. If we notice that people like the personal stories most, we can post more like that in the future. The goal is not to be perfect, but to make something real that people enjoy.

This blog campaign will help people feel closer to the event and to the organization. It builds trust by showing real people and true stories. It also makes the organization feel more friendly, not like a big company, but like part of the neighborhood. Showing youth and elders in the same campaign is also important because it brings different generations together. It shows that the NCC is still alive today, not just something from the past. With this blog, people will feel part of something meaningful and personal.

Legacy Week is a time to learn, celebrate and connect. This blog helps make that happen by telling stories in a simple and honest way. It’s for everyone, not just for people already involved, but for anyone who wants to learn or be part of the community. And that’s what makes it special!

Assignment 4: Media Assets

Media Asset #1:
This is a poster for Legacy Week at the Negro Community Centre. It shows the dates, main events, and tells people where to find more information.

Designed by Denys Bachurin using Canva and Pixlr.

Free to use for school, community, or event promotion. Please give credit if shared or printed.

Media Asset #2:

A small black and white photo showing the Negro Community Centre sign on a wall. This simple image connects the Legacy Week event to the real place and its history.

Photo edited by Denys Bachurin using Pixlr.

Free to use for school, community, or event promotion. Please give credit if shared or printed.


Assignment 4: Fact Sheet

Legacy Week – Fact Sheet
“Negro Community Centre” (NCC)

  • Legacy Week will happen from June 6 to June 11, 2025, in Little Burgundy, Montreal.
  • The event is free and open to everyone.
  • It will have 6 days of activities like workshops, talks, art, and music.
  • It starts on Tueday, June 6 with an exhibit showing old photos and stories about the NCC.
  • Each day will have something different, like guest speakers and fun events.
  • On Thursday, there will be a special night where youth tell stories about their families and the community.
  • On the last day, Sunday, June 11, there will be a community meal and live music.
  • Local youth are helping organize the event.
  • The place is wheelchair friendly and has seating and washrooms.
  • You don’t need to sign up, just come and join on the day you like.

Assignment 4: Press Release


Legacy Week to Honour Black History and Bring Community Together at NCC

“Negro Community Centre” will host free events, exhibits, and storytelling to celebrate its past and future.
Montreal, QC – April 3, 2025

The Negro Community Centre (NCC) is happy to invite everyone to “Legacy Week,” a new event series happening June 6 -11, 2025. The event will take place at the centre’s original location in Little Burgundy and celebrate the rich Black history of Montreal through workshops, guest talks, arts and storytellings.

The Legacy Week will start on Tuesday, June 6 with an exhibit of rare photos and stories from the community. During the week there will be guest speakers from local universities, workshops on Black history in Montreal, and a youth storytelling night on Friday, where teenagers will share how the centre shaped their lives.

Legacy Week will end on Sunday, June 11 with a community meal where everyone can bring food to share, followed by live music from local performers. Organizers hope this event brings together all generations to share stories and build new memories.

The event is free and open to everyone. All talks and workshops will be in English and French. NCC volunteers will be on-site to help, and the centre is wheelchair accessible.
“The Negro Community Centre” (NCC) was a cultural and social space that served the Black community of Little Burgundy for over 70 years. Today, the legacy of the NCC continues through events, education, and support for youth and families in Montreal.

Media Contact:
Denys Bachurin
Communications Volunteer
Negro Community Centre – Legacy Project
Email: bachurind22@mytru.ca
Phone: (250)-879-1838

Assignment 3: Communication Plan

Communications Plan

Vancouver Whitecaps FC is working to make soccer available to everyone in British Columbia through their Community and Social Programs. The club wants to help young athletes, especially those from low-income families and Indigenous communities. The main message of this program is that soccer is for everyone, and the Whitecaps are using their platform to create positive change. They offer free soccer clinics, mentorship programs, and scholarships to help young players reach their goals.

The main people they want to reach are youth, parents, schools, Indigenous communities, Whitecaps fans, and media. To share their message, the club will use social media, emails, press releases, and blog posts. They will also work with local influencers and athletes to spread awareness. Success will be measured by checking social media engagement, website traffic, participant numbers, feedback from families, and media coverage.

Press Release

FOR IMMEDIATE RELEASE

Vancouver Whitecaps FC Expands CSR Program to Help Youth in BC

Vancouver, BC. March 2025 – Vancouver Whitecaps FC is expanding its Community and Social Programs to help young athletes in British Columbia. The program focuses on giving kids from low-income and Indigenous communities the chance to play soccer by offering free training, mentorship, and scholarships.

“We are honoured to collaborate with our sport partners and create a once-in-a-lifetime soccer experience for these kids.” said Jennifer Scott, VP of Community & Social Impact at Vancouver Whitecaps FC.

The program has already helped over 1,500 children, and the Whitecaps plan to reach even more in the coming year. They are also working with Indigenous organizations to create soccer programs designed for Indigenous youth.

People can support this initiative by attending fundraising matches, donating sports equipment, or volunteering at events.

For more information, visit www.whitecapsfc.com/community or contact Denys Bachurin at bachurindenys@gmail.com.

Blog Post

How Vancouver Whitecaps FC is Helping Kids Through Soccer

Soccer is more than just a game, it can change lives. Vancouver Whitecaps FC is proving this through their Community and Social Programs, which help young athletes in British Columbia. By offering free training, mentorship, and scholarships, the club is making sure more kids get a chance to play, no matter their situation.

One important part of this program is the free soccer clinics. These sessions help kids learn soccer skills while also teaching teamwork, discipline and confidence. Many of these young athletes would not have access to proper training without these clinics. For some, it’s their first time playing on a real soccer field.

The Whitecaps also focus on supporting Indigenous communities. They work with local leaders to bring soccer programs to Indigenous youth. Recently, the club helped organize soccer camps in remote areas. Kids got to train with professional coaches and received soccer gear. These programs are helping more children get involved in the sport.

This initiative is about more than just soccer. Many young players who join these programs become more engaged in school and build important life skills. Parents have shared that their children are more confident and motivated after participating.

Whitecaps FC encourages fans and community members to get involved. People can help by attending fundraising matches, donating soccer equipment, or volunteering at events.

To learn more or support this initiative, visit www.whitecapsfc.com/community today!

Assignment 2

FOR IMMEDIATE RELEASE
February 17, 2025

The Omega Relaunch Event on April 10th – A Fresh Start for TRU’s Student Newspaper

KAMLOOPS, B.C. – The Omega, Thompson Rivers University’s student newspaper, is celebrating a fresh start with a relaunch event on April 10, 2025. The event will be held on-campus at OM 2622 at 5 PM, and everyone is welcome to attend.

The event will include speeches from Sean Brady (Manager of The Omega) and Robert McAlaster (Editor-in-Chief), who will talk about the newspaper’s past, its current role at TRU, and exciting plans for the future. There will also be a chance for students to learn how they can write for The Omega, share their ideas, and get published.

“The Omega has always been an important part of TRU,” said McAlaster. “We want to keep it growing and give students a platform to share their voices.”

The Omega will continue to publish news that matters to TRU students, with a print edition available. Right now, there is also a job opening, so students who want to get involved should come to the event and learn more.

All students, staff, and community members are encouraged to attend and support student journalism. More details can be found at theomega.news.

For more information, please contact:

Denys Bachurin

bachurindenys@gmail.com

Distribution Plan

To let as many people as possible know about the relaunch, the press release will be shared in different ways. It will be posted on TRU’s website, newsletters, and bulletin boards so students and staff can see it. It will also be sent to local media like Kamloops This Week and CBC Kamloops to get attention outside of TRU. Social media will be important, with posts on The Omega’s Instagram and Facebook to reach more students. Student clubs and professors will also get the press release so they can share it with their groups. Emails will be sent to TRU student leaders, department heads, and past contributors who were involved with The Omega. Using all these methods will help spread the word and bring more people to the event.

The press release will be sent to important contacts like TRU Newsroom (newsroom@tru.ca), TRU Marketing (marketing@tru.ca), TRU Student Union (tsu@tru.ca), TRU Communications (communications@tru.ca), and TRU Journalism Professors (journalism@tru.ca). It will also go to local media such as Kamloops This Week (news@kamloopsthisweek.com), CBC Kamloops (kamloops@cbc.ca), and CFJC Today (news@cfjctoday.com). The Omega’s social media pages (@theomegatrunews on Instagram and facebook.com/theomeganews) will also help reach students directly. Other contacts include TRU student clubs (clubs@trusu.ca), TRU Alumni Association (alumni@tru.ca), and past contributors (contributors@theomega.news). TRU Library (library@tru.ca) and TRU Faculty Senate (faculty.senate@tru.ca) will also be included. By sharing the press release through these contacts, more students and community members will know about the event and have a chance to attend.

Introduction

Welcome to my website! This platform was created as part of my Public Relations course, CMNS 3550 (W25), to share my journey as a student-athlete, leader, and entrepreneur. Through this site, you’ll gain insight into my experiences on and off the basketball court, as well as my growth in leadership and public relations.

As a student at Thompson Rivers University and a basketball player, I’ve had the chance to develop skills in teamwork, communication, and problem-solving. Here, I explore topics such as leadership in sports, personal development, and how digital marketing is shaping entrepreneurship. You’ll also find stories from my life, lessons I’ve learned from coaches and teammates, and reflections on how these experiences have shaped who I am.

Thank you for taking the time to visit my website. I hope you find value in the stories, ideas, and resources.